Attracting initial attention
Jan 2, 2024 0:17:11 GMT -6
Post by account_disabled on Jan 2, 2024 0:17:11 GMT -6
The justification that Facebook users are only active there for private reasons and not to consume business content is therefore not entirely correct. Because Facebook users are reacting more and more openly to company content these days and interactions between companies and users are constantly increasing. In addition to the large selection of target groups Facebook also has the advantage that compared to Google there does not have to be an explicit interest in the product or service. Facebook uses advertisements to awaken the need and make users aware of the problem that may exist and at the same time offer a solution.
This means companies can achieve the goal of brand awareness i.e. In order to achieve initial brand awareness the target group selection is filtered according to user interests. This means for example users who have shown interest in social media marketing . Interest is visible for example through Phone Number List membership in a social Amedia marketing group. They usually dont know anything about the company existence and are being made aware of the service for the first time. The following graphic shows the most important social media platforms in for BB and BC companies in comparison source.
Facebook already has the largest share in the BB sector at almost . LinkedIn is only followed by Instagram with . Among BC companies Facebook is in first place with almost and LinkedIn is in one of the lower ranks with just . It can be seen from this that Facebook already plays an important role for all customers and companies and for the logical reasons that have just been mentioned among others. BB vs. BC marketing graphic In general marketing is not a question of the network but the approach targeting and strategy are crucial . This shows you whether the advertising measures are successful or not.
This means companies can achieve the goal of brand awareness i.e. In order to achieve initial brand awareness the target group selection is filtered according to user interests. This means for example users who have shown interest in social media marketing . Interest is visible for example through Phone Number List membership in a social Amedia marketing group. They usually dont know anything about the company existence and are being made aware of the service for the first time. The following graphic shows the most important social media platforms in for BB and BC companies in comparison source.
Facebook already has the largest share in the BB sector at almost . LinkedIn is only followed by Instagram with . Among BC companies Facebook is in first place with almost and LinkedIn is in one of the lower ranks with just . It can be seen from this that Facebook already plays an important role for all customers and companies and for the logical reasons that have just been mentioned among others. BB vs. BC marketing graphic In general marketing is not a question of the network but the approach targeting and strategy are crucial . This shows you whether the advertising measures are successful or not.